Erik Hanberg Guest Speaker

Erik Hanberg was our guest Speaker. This was the second time that I got the chance to attend his seminar previously in the class last year. Erik has a great experience working the the publishing and marketing world. He has written a series of books that the coolest part about that was one time that he just wrote the first part of the book to see the demand of the his readers if there is demand for his book and see it would be smart to invest in the time and money with his book. He said it got really easier with the help with the technology and Amazon. From the traditional book to the electronic selling books, the book authors can be there own business marketers and entrepreneurs. There are set back if there is shortage of funds for the advertising and marketing of the products. He also has worked and managed in different fields from podcasts and also Grand Cinema. He also has companies include Horatio, Side x Side and Suite 133 which is a company that do share business. He also told about his own experience in running business and spending the least amount of money. How different types of difficulties have to face while running a business. He has focused on the Tacoma area which is makes it easier to work on one place at a time. It is very important to be aware of the audience of how to approach the audience and try to stay on top of the audience about their attributes and change if any are needed over time.